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Marketing and technology agencyMinas Gerais, Brazil

  1. 01Google
  2. 02Feed
  3. 03Ads
  4. 04Street

Almost nobody follows a business

Until the day they need one.

Luiz Valadares, founder of Setor, working at his office desk

11 businesses with a website
built by Setor

[01 · Setor]17°51′ S · 42°51′ W

This website was also
built by Setor

Setor means department in Portuguese. It is the marketing and technology department your business has been missing. It gets your business found, remembered and chosen, from Google to the storefront.

“Nobody follows an accounting firm, a lab or a clinic. Followers don’t measure relevance. People like seeing people.”

Luiz ValadaresFounder of Setor
Where
Minas Gerais, Brazil
Time zone
1 to 2 hours from New York
Starts with
An audit

[02 · The four places]Google · Feed · Ads · Street

To be the onethey choose that day,your business has to bein four places

Setor handles all four.

On a small-town Main Street at dusk, a man holds a phone showing this website
On the couch at night, a woman watches a Reel filmed by Setor on her phone
Behind a neighborhood coffee shop counter, someone looks at an ad made by Setor on a phone
At dusk, a roadside billboard shows a design by Setor: Almost nobody follows a business

01 / Google and website

Where people search

When someone searches for what you do, your business has to show up looking good, trustworthy and complete. Setor builds the website, runs your Google profile and keeps your phone number one tap away.

  • Website with analytics
  • Google Business Profile
  • Online booking
  • Custom tools

Part of The Foundation · per project

02 / Instagram and Facebook

Where people spend their day

Your business, always in the feed: video, motion graphics, design and carousels that teach, inform and entertain, and shorten the path from needing help to finding you.

  • You film, Setor edits
  • Motion graphics
  • Design and carousels
  • Social media

Part of The Department · every month

03 / Paid ads

For people who don’t follow you

Almost nobody follows a business, and that’s fine. With paid ads, your content doesn’t die the day it’s posted. It runs every day in front of people who don’t know you yet, with no followers required.

  • Instagram and Facebook ads
  • Monthly campaigns
  • Click tracking

Part of The Department · every month

04 / Billboard, storefront and print

On the street

Billboards, storefronts, uniforms and stationery. The print shop prints; Setor designs, so people recognize your business on the street the same way they do on a screen.

  • Billboards
  • Storefronts
  • Uniforms
  • Stationery

Part of The Foundation · per project

  1. Google
  2. Feed
  3. Ads
  4. Street

[03 · Work]Live websites

Click and see

These websites are in Portuguese because the businesses are in Brazil. The craft reads in any language.

[More work]

    [04 · Video]

    Video isa conversation,not a script

    Viewers meet the owner before they arrive: how they talk, how they explain, how they welcome people. Setor filmed all of these in Brazil, in Portuguese, and each one opens with sound. In the U.S., you film and Setor takes it from there.

    01 / 14

      [In their words]Instagram captions, translated from Portuguese

      Two clients, without talking to each other, described the same method

      It was supposed to be just a conversation with @euluizvaladares, and it turned into a take for the video.

      Margarida AbdalaAttorney, in the Reel’s captionSee on Instagram

      I told my friend @euluizvaladares I’d be starting at @clinicaitamarandiba, and it ended up becoming this Reel.

      Daniela RibeiroOphthalmologist, in the Reel’s captionSee on Instagram

      [05 · How it works]

      From day one onward

      Four steps, always in the same order. Nothing starts until Setor understands the business.

      “Before any proposal, Setor studies your business. The proposal arrives as a point of view on the business.”

      Luiz ValadaresFounder of Setor
      1. 01Before anything else

        Audit

        Setor studies the business before proposing anything: how it looks today, where it loses customers and what the numbers say.

      2. 02Per project

        Foundation

        Identity, website and tools in place, done once and done well.

      3. 03Every month

        Routine

        The Department takes over your presence: monthly plan, design, video editing and ads.

      4. 04Always

        Adjust

        What works stays; what doesn’t, changes. You follow along by message, with no meetings for show.

      [06 · How to hire]

      Two doors,one start

      Per project

      The Foundation

      The base you build once, and that holds up everything else.

      Onceand done well

      • Visual identity with brand hub
      • Website with analytics
      • Google Business Profile
      • Custom tools
      • Billboard, storefront and print design
      Start with an audit

      Every month

      The Department

      Your business in the four places, every month, with the same team.

      Monthlyalways complete

      • Monthly plan
      • Editing of the video you film
      • Motion graphics, design and carousels
      • Social media
      • Paid ads
      • Updates by message
      Start with an audit

      Always together, because a single piece on its own doesn’t solve anyone’s problem. The price comes with the audit, along with the proposal.

      [07 · Who’s behind it]

      Founded in Brazil, by someone who lived in the U.S.

      Luiz Valadares, founder of Setor, arms crossed in front of a blue backdrop
      Luiz ValadaresFounder, strategist and head of Setor
      1. Before

        Nearly ten years in the United States

        Before Setor, Luiz Valadares lived and worked in the U.S.

      2. The return

        Itamarandiba, to build a family and a company

        In a town where marketing meant someone who made a graphic and disappeared.

      3. The start

        Setor was founded to be the opposite

        From Google to the storefront, with a method, and still there after delivery.

      4. Today

        An office in downtown Itamarandiba

        One to two hours ahead of New York and four to five ahead of Los Angeles. U.S. businesses work with Setor remotely.

        Setor’s desk by the window, in the officeLobby of the building where Setor’s office is

      11

      Businesseswith a website built by Setor

      2,434

      Likeson Daniela’s Reel around town, filmed as a conversation

      114

      Commentson an OdontoEasy post asking for the new clinic’s name

      Instagram numbers, checked on October 11, 2026.

      [08 · Questions]

      Before the first conversation

      Still have a question? Setor answers by email.

      Send an email
      01How does it work from Brazil?

      Everything runs remotely. Setor is one to two hours ahead of New York and four to five ahead of Los Angeles, so your workday and Setor’s overlap. The one thing Setor doesn’t do in the U.S. is film: you film, and Setor takes it from there.

      02Why is the portfolio in Portuguese?

      Because the work on this page was done for businesses in Brazil. Setor is now opening up to businesses in the United States, and that work will be in English.

      03Does Setor only do design, or only ads?

      No. The Department is always complete, because a single piece on its own doesn’t solve anyone’s problem. Foundation projects, like a website or an identity, can be hired on their own.

      04Do I have to be on camera?

      It’s not required. But people like seeing people, and it works best as a conversation with nothing memorized: viewers get to know you before they ever walk in.

      05How much does it cost?

      It depends on the audit. The Foundation is priced per project, and The Department monthly.

      06How long does a website take?

      The timeline comes with the audit, along with the proposal, because it depends on what the website needs to do: simply present the business, take bookings or run an entire routine.

      07How do we start?

      With a message and an audit of your business. The form below writes it all out for you.

      [09 · Contact]

      If this makes sense, Setor would like to talk

      It all starts with an audit. Answer in two minutes and your email opens with the message already written.

      contato@setordemarketing.com WhatsApp +55 31 99569-1275
      Instagram
      @setordemkt
      Where
      Itamarandiba, Brazil
      Local time
      09:00 AM
      Please write your name.
      Please write the name of the business.
      What the business does
      Please choose one option.
      What bothers you most today? (you can choose more than one)

      Opens your email with everything written; all you do is hit send. A copy stays with Setor, so nothing gets lost.

      Request an audit

      Request an audit